Storytelling school

Wellness blogger and influencer Sari Diskin makes honest storytelling a priority

Sari Diskin. (VPG Photography)

Sari Diskin also shares content on fitness, mental health and her journey as a new mom.

Inot In April 2017, wellness blogger and influencer Sari Diskin left her home in Toronto, Canada for Metro Detroit. She was married to her husband, Jacob Diskin, with whom she had been in a long-distance relationship since meeting at a Jewish summer camp.

At the time, Sari Diskin, now the founder and owner of Eat Well With Sari, worked in marketing and advertising. This was the career she had studied for; but despite an honest try, it did not seem satisfactory to me.

“I found myself in a role that really didn’t serve me,” she recalls. “To feed my passion and the things I love, I started a food and wellness blog on the side.”

A lifelong lover of cooking, Diskin grew up eating various (and delicious) home-cooked meals her mother created. Roasted red pepper pasta with pine nuts, potatoes with brisket, matzah ball soup and chicken cutlets were regular rotations on the menu.

“Everything was so delicious,” Diskin says of her mother’s cooking. “She always made it a priority to get the family together around the dinner table after school, and that’s something that’s always stuck with me over the years.”

Diskin, 32, from Beverly Hills, has started creating her own health-focused recipes. Like her mother, she likes to share them with others and begins to document her creations with explanations and photos. Finally, she chose to make it her profession.

“I pursued a health coach certification and took a part-time job,” she says of the career change. “I decided to try and find a career in blogging because my career in marketing and my role in advertising just wasn’t for me anymore.”

Sari's blog includes advice on healthy eating.
Sari’s blog includes advice on healthy eating.
Build a community

After a year of creating a new blog, her brand has gained momentum. “There weren’t a lot of people sharing a lot of healthy recipes and healthy places around Metro Detroit to eat at the time, which was my goal,” Diskin says.

Originally launched as Eat Well Detroit, Sari’s blog had one main goal: to build a community around the healthy eating scene.

Using her marketing and advertising skills, Diskin took what she already knew about building brands and applied it to her own business. She learned how to monetize her blog and turn it into a full-time career. Now with over 45,000 subscribers, Eat Well Detroit has become Eat Well With Sari, a transition she says was intentional.

“Now it’s much more of a lifestyle and general wellness page,” Diskin says of her brand. “It’s very much about food, freedom and balance. This is where my values ​​live.

In the past, Diskin says she was obsessed with healthy eating, a mindset that, despite her health-focused results, wasn’t exactly healthy. Instead, she’s made mental health a priority and worked hard to avoid falling into social media traps, which can focus too much on food and not enough on feeling good. good health inside and out.

Sari Diskin and her son Miles.
Sari Diskin and her son Miles.
honest motherhood

Today, Diskin shares a balance of healthy food options mixed with traditional comfort food. She also shares content about fitness, mental health, and her journey as a new mom. In September 2021, Diskin became a mother to her son, Miles.

Through a process she calls “honest motherhood,” Diskin began sharing her personal life with her followers, rather than just food. “I started talking on camera,” she explains, “which was definitely a learning curve. People really enjoyed connecting with someone behind the camera.

Putting herself at the forefront of her brand — and her parenting — Diskin recounts the highs and lows of being a new mom.

“I’m so happy to be a mom, but it’s very difficult,” she says of motherhood. “Social media glorifies the whole process, and moms are always taught to be strong and do everything together, but no one actually does.”

Instead, Diskin tells it like it is. Now working with a management company and partnering with a variety of brands, recently including baby brands, she believes her business is growing alongside her as she goes through life’s different stages. .

“I’m so grateful to be able to do this because I’m really creating my own path in this industry and in this field,” she says. “I take it day by day.”