The Sunday Mail
One of the effective ways for humans to bond is to tell stories.
Hearing someone else’s story creates deeper connections.
Telling your story does not make you a victim.
In most cases, it frees you from the past and empowers you for the future.
An untold story can imprison you because it can bring sadness and agony.
The difficulties and joys you have experienced can become someone’s hope or can be the answer and guidance they seek.
Telling your story could be the best thing you can do in life.
I realized that some of the most effective ministries or businesses come from wounds and injuries once suffered.
The harder it is to tell your story, the harder it is for someone to open up to hope.
Someone might open up to hope and a brighter future as you tell your story. Your future may also become brighter after giving hope to others through your story.
Your story may be ugly, but if you tell it, it can positively change lives.
I believe everyone has a story to tell.
This story makes you who you are.
There’s someone out there who wants to be you, so tell your story and inspire them.
Every organization markets its products and services.
The goal is to increase exposure, market share or growth.
The most effective way to market these days is to tell stories, according to many successful global companies like Apple, Nike, Airbnb and Econet Wireless, to name a few.
Marketing is no longer about talking about your product, you have to tell the story around the product and make customers want to associate with it.
Brand ambassadors must learn to present an organization’s story in a way that attracts attention and the desire to associate with the organization.
When I wrote my first book “Born to Fight”, I wrote about the stories of my life – the good ones and the bad ones.
Little did I know that these stories would bring solutions and hope to many people. The day the Ministry of Primary and Secondary Education approved the book for secondary reading, I couldn’t believe it.
I went to ministry offices to receive official approval and it was there that I realized that my story had a positive impact on lives.
I learned that helpful storytelling can open doors for you.
Don’t let others take the pen of your story, write it or tell it yourself.
Don’t let one bad chapter in your life book ruin your entire life story. Just learn from this chapter and improve on the next one, then go ahead and tell others.
Many people think that the gift of storytelling belongs only to old people and authors, but in fact, everyone is a storyteller.
According to a report by Forbes magazine published in March 2021, stories can persuade people from different industries.
Understand the people in your sphere of influence and what they are going through, then share the necessary story. The challenge others face when telling their stories is trying to make the story appealing to everyone.
Maybe what makes us human is our stories. However, every stage of life has stories for the season.
Come to think of it, if you need a place to study in college, you can talk about your high school accomplishments.
If you need a job, in addition to all your other achievements, you can also talk about your experience.
If you want to start a relationship with someone, you probably need to talk about the kind of person you are.
I believe we all need the important skill to tell a true story effectively so that those who believe in it can learn from it.
think about it
Good stories can go global in no time.
Be challenged, encouraged and inspired to tell your story and bring hope and solutions to someone’s problems.
I believe that if we all tell our stories, we will provide solutions to many problems that we face.
Don’t forget that the story you are telling can be the one you have experienced, seen somewhere or imagined.
Your story can be about problems you are facing and it can be a solution for others. Your story can also be about good things you are going through and when others hear it, they can apply it in their lives too.
Either way, you can tell your story.
Your story doesn’t have to be perfect, just tell it as it is and you’ll be surprised at the solutions it provides.
Go ahead and tell your story.
Winner or victim, the choice is yours.
Rutendo Gwatidzo is a culture and change management strategist, human resources consultant, speaker and author.
Contact details: +263 714 575 805, [email protected]Rutendo Gwatidzo Official on Facebook