Storytelling school

Test your entrepreneurial creativity with edition 53 of our quiz!

side sparks, the weekly quiz Your story, tests your domain knowledge, business acumen and lateral thinking skills (see previous edition here). In this 53rd edition of the quiz, we present the issues addressed by real entrepreneurs in their startup journey.

What would you do if you were in their place? At the end of the quiz, you’ll find out what entrepreneurs and innovators have actually done. Would you do things differently?

Discover YourStory book review section too, with takeaways of over 340 titles on creativity and entrepreneurship, and our weekend PhotoSparks section on creativity in the arts.

Q1: Education and Technology

Digital media has accelerated its presence in the education sector, especially during the containment phases of the pandemic. It provided robust access, multimedia functionality, collaborative tools and archiving capability. What is the other crucial contribution of edtech?

Q2: Fintech Growth

Scaling the team, technology, and organizational culture can help fintech players reach a wider audience. Supportive regulatory regimes are also helpful. What is another way for fintechs to grow?

Q3: Activism and impact

The internet and smartphones have made significant contributions to social and environmental causes by providing real-time and archival capabilities to access crucial information. Social media accelerated this via mobilization through likes and shares. What else needs to be done for online citizens to have an impact?

Q4: Storytelling and branding

The founder’s story is a powerful communication tool for engaging customers, hiring employees and attracting investors. It can also be an effective branding approach. But just having the launch story isn’t enough – what else needs to happen to that story for a business?

Q5: From launch to scale

Access to capital can help an entrepreneur get to market faster, increase market share, and outspend competitors. But what allows startups to become scale-ups, beyond funding?


Congratulations on getting this far! But there’s more to come – answers to these five questions (below), plus links to articles with more details on entrepreneur solutions. Happy reading, happy learning and happy creating!

A1: Education and Technology

“Edtech has the ability to provide personal attention to each student, while helping them build a solid foundation,” says Bhavesh Goswami, Founder and CEO, Cloud That. Edtech can truly transform learning.

“Education has reached an inflection point where new technologies can help improve the teaching process, reduce administrative burden, and ultimately create a better and more personalized learning experience for students. students, on a large scale”, explains Charlotte Trugdil, CEO and co-founder of Jackett.

A2: Growth of fintech

“The financial ecosystem is ripe for collaboration,” says Harshvardhan Lunia, Co-Founder and CEO, Lendingkart. The company leverages the platform approach to connect with service partners.

“Our partners have already started to benefit from it. There are so many things we can do for the whole industry. We learned a lot and built technologies for ourselves, and now for our partners,” he adds. Read more here on broader engagement and collaboration in the fintech ecosystem.

A3: Activism and impact

“There are many processes and pathways that can be created for online citizens to come together offline and online to move a problem to a point of resolution,” observes Rohini Nilekani, President of Rohini Nilekani Philanthropies and author of Samaaj, Sarkaar, Bazaar – A citizen-centric approach.

It calls for both offline and online civil society. Such action must go beyond “clicktivism”. Read more here on his views and recommendations on the impact of volunteering in India.

A4: Storytelling and Branding

“As your brand grows, your brand story will also change. This is an evolutionary process and the goal is to continue to improve the consumer experience,” explains Yash Gangwal, Founder of Urban Monkey.

Authenticity and vulnerability are important aspects of storytelling. “Your story is unique to your brand and your journey, and how you tell that story definitely helps you stand out from the crowd,” advises Gaurav Zatakia, Founder and CEO, Flo Mattress. Learn more about startup branding here.

A5: From launch to scale

“Mentoring without capital is as useless as capital without mentoring,” observes Naganand Doraswamy, Founder of Ideaspring Capital. Entrepreneurs will benefit more from “smart capital”, going beyond transactions.

“Getting started isn’t easily coachable, but scaling certainly is. Entrepreneurs have an unmistakable penchant for learning from people who have walked through their journey successfully,” says Pavan Vaish, Co-founder, Artha School of Entrepreneurship

YourStory also published the pocketbook “Proverbs and quotes for entrepreneurs: a world of inspiration for startups” as a creative and motivational guide for innovators (downloadable as apps here: Apple, android).