Storytelling school

Storytelling at the Heart of Indigenous Guernsey Crows Design

Pat Caruso, Guernsey native designer from Adelaide in 2022, has never struggled to tell a story.

The veteran marketer and business owner has built a career based on storytelling, a tradition passed down from his mother and his connection to the culture.

“In First Nations culture, stories and songs are how communication is passed down from generation to generation and it’s been part of my lineage for thousands of years,” Caruso said.

“If you look across Australia, there are elements of the Dreaming appearing from Queensland all the way to WA in around 350 languages ​​as the stories cross language barriers.

“Telling stories and the meaning of these traditions still has a place in today’s world.

“My mom is a speaker who tells stories about her life and culture, so growing up she was always imparting the basics of our culture on a daily basis without even realizing it and I now incorporate that into my life and work. every day.

“Everyone has a story to tell and now I can tell it through my art.”

Caruso, a man from Eastern Arrernte, realized the importance his personal and professional experience would have for businesses, especially those owned by indigenous peoples, when he left his job at an advertising agency very famous for starting his company, We Print Design Deliver.

“At different stages of my life, when I was with certain people, I couldn’t be indigenous and I had to know when to say certain things and when not to so the conversation didn’t get awkward,” Caruso said.

“Walking between two worlds makes one particularly skilled in the field of communication and is significant in today’s professional world, where companies are looking for messages that are cross-cultural and can speak to everyone.”

Caruso brought this expertise to the design of the Indigenous Guernsey Crows 2022, which highlights the coming together of the men’s and women’s teams on their journey of reconciliation and recognizes the impact the many members of the Crows family have left on the club since 1991. . .

“The male and female hands that make up the wings of the crows are equal parts of the bird, which shows the equality and recognition of the two teams.

“When you have equality and recognition, other things follow.

“This Guernsey has allowed me to engage with my peers in the community and represent them, so I really want to do justice to them and my family.”

Family are central to Caruso’s story, including his children Antonio, 8, and Aubrey, 3, who will run onto the pitch with the Adelaide players ahead of the Crows’ Sir Doug Nicholls Round game on Saturday, wearing proudly the guernsey their father designed.

“For them, this connection to the culture is just part of their life, and they don’t realize how important it is and how concerned we as parents are to make it a part of our lives. everyday,” says Caruso.

“At school and at home, their culture is celebrated and that’s something we want them to be really proud of.

“Growing up, I had a totally different experience, but my struggle and understanding doesn’t compare to Mom’s, who was taken away from her family and her culture as part of the Stolen Generation.

“Mom’s work to reconnect made it easier for me to engage, and now I’m making it easier for my kids.

“They can now start their own story.”

Adelaide will wear their 2022 Native Guernsey in the Sir Doug Nicholls round when they take on St Kilda on Saturday May 21 at Adelaide Oval.