Storytelling school

SONIC Health Expands Reach of Storytelling with Appointment of Peter Shin as Vice President of Customer Services

Healthcare marketing leader continues to reshape brand building with addition of experienced storyteller who understands the impact of communications on the corporate world

COSTA MESA, Calif., April 5, 2022 /PRNewswire/ — SONIC Healtha story-driven communications agency, today announced the appointment of Vice President of Client Services Shin Stone, who was Group Product Director at a Johnson & Johnson company. Responsible for building brand awareness and generating demand for SONIC Health and its client partners, Shin brings deep experience in a conscious marketing approach to successfully developing impactful campaigns. He has executed strategic commercial launches in the United States and global markets.

Shin’s appointment underscores SONIC Health’s mission to help life science companies tell stories that matter. They rely on the science of storytelling to capture attention, keep people engaged, and generate an emotional response that leads to action. Shin’s experience demonstrates an innate ability to develop effective marketing strategies, programs and promotions to build brands and create demand. The new role positions SONIC Health to further expand its industry offerings by leveraging Shin’s unique expertise to better align storytelling services with company visions and initiatives.

“Our goal of turning strategies into meaningful stories continues to succeed for our clients, primarily due to the unique perspectives and innovative approaches taken by our team,” commented the SONIC Health co-founder. Ross Fetterolf. “It’s kind of a homecoming for Peter, because we worked with him over 10 years ago. We’ve all stayed in touch over the years, we always knew we wanted to work with him again. L Peter’s addition presents one more, very broad way to continue changing the way storytelling is applied to the industry. Peter embodies what we believe: that every story is an opportunity to have greater impact, to reach more patients across more brands and ultimately change the way healthcare is consumed.”

“I’m thrilled to be part of shaping the future of healthcare storytelling and thrilled to be back home with this innovative and witty group,” Shin said. “Looking back, I’ve always been a disruptor. I’ve always tried to bring new ideas and inventive thinking to the brands I’ve worked on. But I’ve found that even the best ideas can’t succeed. without a powerful story. Joining the SONIC team will help me learn more about the science of storytelling and bring this important element to our customers and the patients they serve.”

Shin will lead SONIC’s business operations and customer engagements. He will be the point of contact for existing client partners, new prospects and new business inquiries. Additionally, he will identify growth opportunities and account planning activities.

Shin holds an Executive MBA from the UCI Paul Merage School of Business, where he is a member of the UCI Dean’s Leadership Circle. Throughout his career, Shin has demonstrated a passion for helping underserved patient and physician populations and served as the Head of Diversity, Equity and Inclusion for a Johnson & Johnson company. . Shin’s experience leading these initiatives for businesses, corporations, and communities aligns with SONIC’s focus on inclusion, and we look forward to applying these perspectives to make our storytelling practice even more impactful. He is actively engaged in his community, including through mentorship roles and with Camp del Corazon. He was also part of the team that developed the first grassroots social media campaign for Abbott Medical Optics iLasik and Kristin Cavallari at Inventiv Health. Highlighting Shin’s ease in transforming digital media, he managed the first HCP training iPad iOS app to launch in the Apple app and Google Play Stores, for BOTOX Chronic Migraine.

For Johnson & Johnson’s otolaryngology business, Peter developed and launched the first strategic digital marketing plans for healthcare professionals and patients. He was able to create Acclarent’s first social media strategy and launched the company’s social media presence, amassing more than 10K followers the first year. Peter also developed and launched the first true Direct-to-Patient campaign in the field of otolaryngology (ENT). He previously held leadership roles in digital and healthcare at Edwards Lifesciences and Allergan.

Those interested in learning more about SONIC Health and its 21st century approach to storytelling should visit the company’s website at SONIC Health.

About SONIC Health
SONIC Health is a private life sciences commercialization company. We are strategists by trade, innovators by reputation and storytellers at heart. We are veterans of big agencies and offer traditional agency services focused on the story our clients want to tell the world. For more information, visit SONIC Health.

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