Storytelling school

Creative storytelling in branding and communication | The new times

Just over a decade ago, a simple billboard would have been enough to market a business. For those who went the extra mile, cold calls, flyers, radio ads, and business cards came in handy. While these old-fashioned marketing techniques were successful back then because they communicated to customers where to find a business and what it offered, and even applicable in some ways today, the rapid rise in competition and the transition to digitization does not favor them. .

Marketing and advertising strategies have changed with the introduction of digital tools and artificial intelligence. Marketing has become more precise, relevant and targeted to the right audience. Digital marketing has been the most successful advertising strategy so far. These tools and technologies, however, do not distinguish one brand from others, but rather their stories.

Storytelling allows companies and organizations to communicate more than what they offer or sell. This approach is essential for experienced marketing companies. PixelEye believes that when you express your values ​​and show people what you believe in, it becomes easier for people to align with you. As effective as social media campaigns, pop-up ads and website content are, they don’t always prove successful if the story doesn’t speak to the customer.

PixelEye is a creative communication company, which applied creative storytelling with the iconic advertisements of well-known brands such as Moshions, RwandaFoam Ltd, Ameki Color, Jibu.

PixelEye, a creative communications company, applied creative storytelling with the iconic ads of well-known brands such as Moshions, RwandaFoam Ltd, Ameki Color, Jibu and other brands you’ve probably seen everywhere on TV, social media or heard on the radio. .

Founded in 2010 with the aim of providing corporate branding services, including logo and brand identity design, contemporary print design, strategic marketing and brand consulting, PixelEye also offers management social media, photo and video shooting, editing, animations and graphics, live streaming and virtual tours among other services.

They endow their clients with a very unique creative flair, and the secret, they say, lies in creative storytelling.

According to Pacific Niyibizi, CEO of PixelEye, this is done through engagement marketing, where brands focus on building relationships.

“You can make your product stand out by developing a conversation with people through content and associating it with a personality. What I mean by that is that by creating relatable content that elicits emotions and sparks audience interest, it can spark conversations about customers’ stories and experiences with the brand and have a memorable impact on audiences,” he said.

According to Pacific Niyibizi, CEO of PixelEye, this is done through engagement marketing, where brands focus on building relationships. Courtesy

PixelEye’s deliverables are strongly focused on finding their client’s mission, vision, story, and weaknesses by discerning the smallest details. This way of working is a representation of the company name, Pixel-Eye. This means the ability to spot minute detail, derived from the meaning of pixels, the smallest areas of lighting that make up an image, which are typically difficult to spot.

Pixel Eye staff on duty. The company can be found at Kigali Heights 5th floor -west wing or contacted at [email protected]

PixelEye intends to continue using creative storytelling to make branding and communication more effective to help regional and international brands succeed. The team looks forward to collaborating and forming meaningful partnerships with stakeholders and other players in the marketing industry.

Pixel Eye can be found on the 5th floor of Kigali Heights – West Wing or contacted at [email protected]

[email protected]

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